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Blubrry Intros 4 New Features

Jul 3rd, 2009 | By James Lewin | Category: Podcast Distribution, Podcast Hosting, Podcasting, Podcasting Networks

Podcast community site Blubrry has introduced 4 new features:

  1. Show promos - This will make it easier for listeners to get a quick introduction to a show and allow podcasters in the network to more easily promote each other.
  2. Audio embed - this feature gives members added exposure beyond Blubrry and their own websites.
  3. Surveys -  this is designed to help members get accurate listener demographics.
  4. Newsletter service - podcasters can encourage their audience members to sign up for their newsletters  at Blubrry or on their own websites. When you publish a podcast you can opt to send all subscribers a copy of your show notes with links to your downloadable media.
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PodCamp Pittsburgh 4 Scheduled For Oct. 10-11

Jul 3rd, 2009 | By James Lewin | Category: Podcasting Events

Registration is now open for PodCamp Pittsburgh 4, scheduled for October 10th and 11th at the Art Institute of Pittsburgh.

PodCamp Pittsburgh started out as a podcasting unconference, but has grown to cover a variety of new media/social media topics.

“We have seen a surge of interest in social media this year — not just blogs and podcasts but Twitter, Facebook, and other forms,” said Cynthia Closkey, one of the main organizers of the event. “We’re making sure that PodCamp reflects this growing interest and the social media needs of the Pittsburgh community.”

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Music Video Shot On iPhone 3GS

Jul 3rd, 2009 | By James Lewin | Category: Citizen Media, Internet TV, Video, iPhone
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Here’s another music video shot entirely on an iPhone 3GS. (We featured the first iPhone 3GS music video earlier this week.).

The song is Play by BJSR.

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The Making Of Raul’s World of Synths Podcast

Jul 2nd, 2009 | By James Lewin | Category: Audio Podcasting, How to Podcast, Podcasting
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The Making of Raul’s World of Synths is a short documentary, created as a school project, that outlines Raul Pena’s process for creating his synthesizer podcast, Raul’s World Of Synths.

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How To Record A Pop Song On Your iPhone

Jul 2nd, 2009 | By James Lewin | Category: Citizen Media, Digital Music, Podcasting Software
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This video demonstrates how The 88 used Sonoma Wire Works FourTrack (App Store link) to record their latest single, Love Is The Thing, on an iPhone.

FourTrack is $9.99, which is amazing, considering it transforms your iPhone into a functional recording studio that can be used for recording music, podcast production and other mobile new media projects.

Impressive? Leave a comment with your thoughts!

via Synthtopia

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First Music Video Shot On An iPhone 3GS: Technologic Overkill

Jul 2nd, 2009 | By James Lewin | Category: Citizen Media, Digital Music, Digital Video Recorder, Internet TV, Video, Video Software, iPhone
http://www.vimeo.com/5295286

Steve Ellington’s Technologic Overkill claims to be the first music video shot on an iPhone 3GS.

The song by XFYA accompanies a video about the plight of a little blue robot and his attempt to be relevant in an increasingly technological world.

It’s not destined to be a classic - but it’s an impressive reminder that cell phones are transforming from being a horseless carriage technology (reproducing the traditional functions of a phone) into something new.

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Citizen Vigilantes Using New Media To Shame “Louts”

Jul 1st, 2009 | By James Lewin | Category: Citizen Media
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A UK neighborhood group is commemorating the “litter louts” that are trashing up their neighborhood by  videotaping them and publishing the videos on the Internet.

According to the group:

One of the biggest issues here in terms of its impact on the community here is litter. And it has been so for quite some time.

It is so endemic and part of the day to day life of the neighbourhood that people, even those responsible for managing the neighbourhood no longer notice it to such an extent that they are motivated to take realistic action over it.

Do you think using new media to shame “louts” will help neighborhoods fight litter and other problems?

via boingboing

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Ten Magazine Casualties Of New Media

Jul 1st, 2009 | By James Lewin | Category: General

PaidContent has an interesting list of 10 magazines that have bit the dust in the last six months.

The list includes some heavy hitters:

  1. Alpha Media Group: Blender—March (Online only)—Down 30.6
  2. Hearst: CosmoGirl—December-January (Online only)—Down 10.9 percent
  3. Condé Nast: Domino—January (Shuttered)—Down 4.1 percent
  4. Hallmark Cards: Hallmark Magazine—February-March (Shuttered)—Up 11 percent
  5. Condé Nast: Portfolio—May (Online only)—Up 2 percent
  6. Hearst: Oprah At Home—January (Shuttered)—Ad page numbers not available
  7. Ziff Davis: PC Magazine—January (Online only)—0
  8. Billboard: Radio & Records—June (Shuttered)—Ad page numbers not available
  9. American Express: Travel + Leisure Golf—March-April (Website still live, but inactive)—Down 13.9 percent
  10. Wicks Media Group: Vibe—June —Down 17.7 percent

While many attribute this magazine parade of death to the global recession, it’s more likely that this is just the coup de grâce, and that the real culprit is the fact that people’s attention is moving to new media.

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Why Twitter Matters

Jul 1st, 2009 | By James Lewin | Category: Microblogging

In this BigThink video, Steve Rubel discusses his thoughts on why Twitter matters:

Question: How significant is Twitter as a marketing vehicle?

Steve Rubel: It’s huge right now and I stress the words “right now.” What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years ago when I did media relations, I don’t do media relations anymore but what I did, the best tip I ever got was to go where the media are. It’s just much easier to get results if you do something where the media are already gathered than to try and get the media to come to you for whatever it is you’re trying to do. This day that’s a tactic, a lot of PR professionals make heavy use of.

It’s the same exact thing in social media. You want to go where there’s already people and there’s a lot of people on Twitter and the numbers show that they’re growing. And I know that at some point they will plateau and somebody else will come along and it will be kind of interesting to see how things shake out but I think the way you, the reason it’s taken a lot from marketers is that one, the community is there.

Two, it’s lightweight, you know, I can’t even tell you how many clients over the years I’ve talked about blogging and they were all interested about it and they all had interest in it but the problem was that they were just afraid of the time to manage their comments, the time to create the content. Creating content is a lot of work. You know it. I know it. It’s a lot of work to create good content.

But on Twitter it’s actually easier and it’s lightweight in a 140-character nature that makes it actually pretty easy for one person or two people to participate in a credible and meaningful way over a period of time. So, I think the way marketers are using it now is some are using it as a pure just information-delivery mechanism.

That’s fine. I don’t think it’s going to get you very far, but it’s fine. The more savvy brands are using it as a customer service tool and a feedback mechanism where they can actually listen and respond to customers in real time and that’s been very effective.

Others are doing promotions in Twitter and, or contests so I think that there’s fun things that are happening there as opposed. It’s working because the community is there they’re receptive to brands if they are respectful of the space and contribute and I think there’s a lot of, and the platform is very flexible in what you could do with it. But you know again, we’ll see where this all goes.

There are already thousands of people using Twitter for traditional intrusive marketing, but Rubel’s discussion focuses on more interesting uses of Twitter, ideas that apply not just to marketers but to anyone using the microblogging platform.

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Wizzard Media Podcast Advertising Up 46% In One Quarter

Jul 1st, 2009 | By James Lewin | Category: Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting Statistics

Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.

Wizzard Ad Impression History

  • 2008 – Q2 – 3.9M
  • 2008 – Q3 - 5.5M
  • 2008 – Q4 – 8.8M
  • 2009 – Q1 – 9.4M
  • 2009 – Q2 – 13.7M

“The ease of downloading podcasts directly to your phone or mp3 player through iTunes, is making our market one that has tremendous growth potential,” says Chris Spencer, Wizzard Media CEO.

While the growth is good news for Wizzard, the numbers represent a small fraction of the 1.2 billion podcasts served on the network in 2008.

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