Music Industry Bets Its Future On The Past
Sep 10th, 2007 | By James Lewin | Category: Digital MusicThe music industry has introduced a new music format that’s a twist on the singles of the past - the ringle.
The ringle, the brainchild of Sony BMG, combines three tracks - a new track, a remix and a old track - on a slip-sleeved CD. The CD also comes with a code that can be redeemed for a single online.
The ringles are expected to retail for $6-7. The RIAA and Universal music have announced support for the format.
The ringle has three strikes against it already:
- Seven bucks for a ringtone?
- People that buy ringtones already get them digitally.
- Everybody else will want to know “How do you get the CD onto the phone?”
The coup de gr?˘ce for the new format may be the “ringle” name.
Here are the ringle details.