Men Want It Quick And On Demand; Women Like To Take Their Time And Enjoy It
February 15th, 2008
A new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites).
Women Watch More Network TV Online; Men Watch More Consumer-Generated Media
Video streams at broadcast network TV Web sites were nearly two times more likely to be viewed by women age 18-34 than men, who accounted for 22 percent and 12 percent of streams, respectively.
For the top four Consumer Generated Media Web sites, streams were two and a half times more likely to be viewed by men 18-34 than women, who accounted for 27 percent and 11 percent of streams, respectively.
It’s too early to know if this represents a long-term trend, or if this is more a reflection of the fact that so many podcasts and YouTube videos primarily target mens’ interests.
Rate This Post: 
February 15th, 2008 at 9:42 am
[…] Read the rest of the article here. Tags: advertising, marketing, public relations, seo pradvertising, marketing, public relations, seo prShare This Post Via Email or Social Bookmark […]
February 15th, 2008 at 10:24 am
[…] It’s the casual sexism and misogyny of the online media that I want to take on here.¬† The promise of online media is that it is accessible to anyone–that traditionally unrepresented voices can make themselves heard through blogging, podcasting, and other digital media.¬† However, stories like this one in Podcasting News show how far the reality falls short of the ideal. […]
February 19th, 2008 at 4:43 am
[…] New Media news in 60 seconds or more from the Clip Show.¬† This week Revver is saved, the headlines are full of innuendo and Seesmix looks very familiar. […]