People Nows Spend Twice As Much Time On The Internet As Watching TV
February 25th, 2008
People now spend twice as much time surfing the Web as they do watching TV, according to new research from IDC.
IDC surveyed nearly one thousand Internet users for the survey. They found that:
- The Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours).
- People spend twice as much time on the Internet as they spend watching television (16.4 hours).
- People spend eight times as much time on the Internet as they spentd reading newspapers and magazines (3.9 hours).
“The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media,” said Karsten Weide, program director, Digital Media and Entertainment at IDC. “This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.”
The data also show that consumers tend to use the media they grew up with. The older the respondents, the more they consume TV, newspapers, and magazines; the younger they are, the more the Internet displaces usage of traditional media.
Using search engines (84% of respondents), mapping and navigation services (83%), personal research (77%), and using email (76%) are the most frequent online activities.
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