Comments on: Gap Between Advertisers & Audience Growing http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/ Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory. Sun, 20 Jul 2008 07:08:59 +0000 http://wordpress.org/?v=2.5.1 By: Bad advertising holding back development of Internet television | bluprojekt/Cliff Etzel - Solo Video Journalist http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92739 Bad advertising holding back development of Internet television | bluprojekt/Cliff Etzel - Solo Video Journalist Wed, 19 Mar 2008 04:07:15 +0000 http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92739 [...] Read the full article and decide for yourself. [...] [...] Read the full article and decide for yourself. [...]

]]> By: James Lewin http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92674 James Lewin Tue, 18 Mar 2008 16:12:59 +0000 http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92674 Jimmy Good points. Podcasters are capturing peoples attention, which is extremely valuable. The trick is going to be getting advertisers to value the podcast audience and to figure out ways of sponsoring the content people want to see rather than competing for people's attention. Jimmy

Good points. Podcasters are capturing peoples attention, which is extremely valuable.

The trick is going to be getting advertisers to value the podcast audience and to figure out ways of sponsoring the content people want to see rather than competing for people’s attention.

]]> By: Jimmy http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92538 Jimmy Mon, 17 Mar 2008 21:43:25 +0000 http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92538 I think it depends on what the podcasters do. You can spend $3.00 CPM and reach the same audiences via banner ad networks. Audio and Video ads are more compelling, and should merit higher CPM, but some of the podcasters think they should be getting $40.00 CPM. That isn't going to last long, if at all. If you can reach the same audience on a web banner network for a fraction of the price, advertisers will go there. Whether it is effective or not, they care more about cost. The key here is to sell the reason for advertising in podcasts. What do you get by advertising in a podcast that you don't get from advertising on websites that cater to the same audience? Think about that. Argue it for and against. And how much more is that worth? Now prove it to the advertiser in a business case. Hard core proof. Only then will ad money come into podcasting IMO. I think it depends on what the podcasters do. You can spend $3.00 CPM and reach the same audiences via banner ad networks. Audio and Video ads are more compelling, and should merit higher CPM, but some of the podcasters think they should be getting $40.00 CPM. That isn’t going to last long, if at all. If you can reach the same audience on a web banner network for a fraction of the price, advertisers will go there. Whether it is effective or not, they care more about cost. The key here is to sell the reason for advertising in podcasts. What do you get by advertising in a podcast that you don’t get from advertising on websites that cater to the same audience? Think about that. Argue it for and against. And how much more is that worth? Now prove it to the advertiser in a business case. Hard core proof. Only then will ad money come into podcasting IMO.

]]> By: Rian http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92501 Rian Mon, 17 Mar 2008 18:22:53 +0000 http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92501 Podcasts Podcasts

]]> By: Internet: La “brecha digital” entre anunciantes y consumidores crece - ALT1040 http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92498 Internet: La “brecha digital” entre anunciantes y consumidores crece - ALT1040 Mon, 17 Mar 2008 17:43:22 +0000 http://www.podcastingnews.com/2008/03/17/gap-advertisers-audience-growing/#comment-92498 [...] Enlace: Gap Between Advertisers & Audience Growing ← Anterior | Inicio Comparte esta anotaci√≥n Imprimir [...] [...] Enlace: Gap Between Advertisers & Audience Growing ← Anterior | Inicio Comparte esta anotaci√≥n Imprimir [...]

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