WillItBlend? vs Nike Air Max Remix
Aug 15th, 2008 | By James Lewin | Category: Internet TV, Making Money with Podcasts, Video, Video PodcastsWe’ve been following Blendtec and their WillItBlend? video podcast for several years now and are amazed at how well the company has reinvented the infomercial as something that people will actively seek out.
The company is taking its success to another level, though, as their most recent video demonstrates. In the video, Tom Dickson notes that Nike has asked him to do some custom blending, and he proceeds to do a blender shoe mashup.
While it’s fun to watch shoes get blended, what’s really amazing is that Blendtec’s is getting hundreds of thousands of people to watch infomercials for blenders - and getting third parties to sponsor the whole thing.
Wouldn’t you like somebody else to pay for your advertising?
An attendee at the New Media EXPO volunteered and gave his cellphone to the marketing director at Blendtec George Wright during keynote at New Media Expo and asked,,,. Will it blend? See for yourself on http://www.thepodjournal.com
[...] also been reported that Nike paid BlendTec to blend a pair of shoes. I’ve also heard that Samsung has paid for placement in a Will It Blend webisode. Again, more [...]