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« Creative MP3 Players Hot on iPod's Heals | Main | Custom Mac Mini Auto Installations »

Podcasters Skeptical About iPod Shuffle

January 14, 2005

It looks like podcasters are going to pass on the iPod shuffle, the latest portable digital Media player from Apple.

Several aspects of the shuffle make it less attractive for podcasting than other players. Most digital media players have small screens that provide feedback, making it easier to choose a specific audio file, or to move within an audio file. Some other players in the same price range also offer recording.

Internet News reports that Doc Searls is not impressed with the iPod shuffle:

"It's neither a boon nor a bust. It's just not useful for listening to podcasts," said Doc Searls, a respected blogger and co-author of the book Cluetrain Manifesto. "Navigating inside a long podcast -- and many are very long -- is difficult even with a regular iPod, as it is with all players. So, rather than fix the one feature that's lame about the iPod, they eliminated it completely."

ZDNet's Steve Gillmore thinks that if Apple won't come to podcasters, then podcasters will have to come to Apple:

"Though most of us boomers can’t fathom the idea that 'life is random' is a feature, the Shuffle’s secret sauce is its Playlist mode, turned off by default. Attention: iPodder developers–if you develop SmartPlaylist functionality in your aggregators, you can use attention and other explicit metadata to program iTunes to download, sort, and sequence podcasts while you sleep. Remember, the iPod is the delivery system, the data cache at the end of the pipeline. Of course, if some smart 3rd-party vendor adds a microphone that clips onto the Shuffle, it’s a data recorder hanging around your neck."

Podcaster Harold Johnson compares the iPod shuffle to its competition:

"iRiver devices in the same price range include mic recording, FM recording, and line-in recording, and more hours of battery life (from 17-40, depending on whether you're playing digital music or the included FM radio)."

Comments

First I would disagree with Doc Searls on this point. While chapter markers in podcasts would be nice, so would an Apple-branded iPod head unit in my car. Once I went through the last Daily Source Code, I could easily navigate back to certain sections...
Second, audio recording ain't happening on the shuffle. That's a non-starter.
As for podcasting, there IS an opportunity. Give away iPod shuffles to listeners-- with as many of your podcasts pre-loaded. It's a great promotional tool!

Posted by: _victor at January 18, 2005 08:15 PM

Victor

Good points.

Don't you think the prices will drop on these fast? If you check out the Apple Matters shuffle dissection photos, you'll see that there's not much to them. Apple will probably make a ton of money of the shuffles this year, but Creative will be putting these things in cereal boxes within a couple of years....

Posted by: jlewin [TypeKey Profile Page] at January 18, 2005 10:49 PM

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