’casting Isn’t Conversing Any activity with “casting” in the name suggests one-to-many, and indeed, I think podcasting is way less interactive than conventional blogging. The reason is that when I’m reading a blog, I’m 100% engaged and I’m sitting at a keyboard. If something strikes a chord, it’s a matter of seconds to write in response; either one-on-one to the author, or to the author and the world via ongoing.
Now, for listening to music, the interactivity deficit isn’t a problem. But blogging is better than conventional publishing precisely because, at an essential level, it’s two-way.
So I’m still waiting for musicians to start podcasting to route around the wasteland of commercial music radio.
It’ll Catch On Whatever the right niche is, I’m betting that podcasting is going to catch on fast and big, for one reason: it’s so incredibly easy. To prove it, here is a little chunk of audio, which has been duly flagged in my RSS feed as an enclosure.
