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« Sony Intros Walkman Phone | Main | IAS Intros iPodcast Producer »Magnatune: Podcasting Great Way to Expose MusicMarch 02, 2005
"Podcasting allows anyone to become a radio broadcaster, thus increasing diversity and customer choice," notes Buckman. "The other advantage of podcasting is that it is a great way for a open-music oriented record label, like Magnatune, to gain exposure for its artists." Magnatune has emerged as a leading open music record label. It licenses hundreds of albums with a Creative Commons license, and it lets you listen to them online. According to Buckman, using CC licensed tracks offers many benefits for podcasters. "A non-commercial podcast can be built from CC licensed music without asking anyone for permission, without lawyers getting involved, without breaking the law. Since the musician's goal is to be heard, to gain an audience, and eventually find buyers for their music, the CC license is a great, free, low-effort way to achieve those goals." Interview: Magnatune Embraces Podcasting CommentsWouldn't this seem obvious? To any sane, rational human being yes. To ASCAP-- no. I used to work in the music *video* business, and I've met some lower and mid-level music executives. They're just as clueless as about any other executive, except they think show business makes them better people... And so, the Music Industry has decreed that yet another emerging technology is a threat to their business model: podcasting. (Not everyone, as the astute folks at Magnatune have shown) The MI's cohorts/lackeys in the broadcast world (calling out ClearChannel here) are fueling the fire, as podcacsting really might be a challenge to their monopoly of audio discourse. Expect the lobbyists to be in full force here, and watch for the lapdogs of the industry to begin attacking Magnatune. What don't understand they must destroy-- just like the Inquisition. Posted by: _victor at March 2, 2005 06:40 AM Post a comment |
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