Guerrilla Marketing International Intros "Nanocasting" Alliance
April 28, 2005
Guerrilla Marketing International has announced the launch of the International Nanocasting Alliance (INA). The INA is an organization dedicated to promoting Nanocasting.
Nanocasting is Guerrilla Marketing's trademarked term for streaming sound and audio-visual content via the Internet.
"To successfully move from vanity radio to Nanocasting is going to require extraordinary expertise," said Guerrilla Marketing's Errol Smith. "The caliber of people that have agreed to come together and support this initiative are all clearly extraordinary."
The INA's annual membership fee will be waived for "Charter Members" that register in the first 30 days.
How do you form an Alliance to promote a term you own as a trademark?
A little odd, don't you think?
Posted by: Tim Bourquin at April 28, 2005 08:53 AM
It is incredible to think that you can put up a cheesy website, have no podcast yourself and claim to have all the answers of why something already needs a name change. And they call themselves marketers?
This is more amatuer than the amatuers they claim to be fighting against.
Talk about quality, go look at the graphic quality and structure of their own website. (LOL)
This thing is a joke (Ha Ha)
Posted by: Stu Pid at April 29, 2005 03:39 AM
Both comments grossly miss the point. The International Nanocasting Alliance's (INA) mission is to help to support, promote and build and industry climate in which we ALL may benefit; identify and promote best practices and standards and encourage self-regulation. Were not holding ourselves up as a model we've merely brought together a high caliber group of experienced and accomplished media, legal marketing and academic professionals, who collectively have over 100 years of experience dealing with the media, business and legal issues that all of us will face as we try to move from non-profit to profit ventures. How many costly mistakes might new and inexperienced podcasters be able to avoid by tapping into the experience and insights of this group of media legal, and marketing professionals. To obscure the value of this group by focusing on the site graphics is petty, myopic and again misses the point.
As for the comment about trademarks, if you are concerned with this then consider that that "ipod" is a trademark of Apple
Posted by: Errol Smith at May 4, 2005 05:49 AM
Errol - People have raised legitimate questions about you creating a Alliance to promote your trademark. If you're really interested in promoting podcasting, you'll need to call it a podcasting alliance, or Creative Commons Public Domain the term nanocasting. Otherwise, you've already seen how podcasters will interpret your actions.
Also, are you saying that charter members will never have to pay membership fees? What will membership fees be after the initial period?
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