Guerrilla Marketing International Intros "Nanocasting" Alliance

How do you form an Alliance to promote a term you own as a trademark?

A little odd, don't you think?

It is incredible to think that you can put up a cheesy website, have no podcast yourself and claim to have all the answers of why something already needs a name change. And they call themselves marketers?

This is more amatuer than the amatuers they claim to be fighting against.

Talk about quality, go look at the graphic quality and structure of their own website. (LOL)

This thing is a joke (Ha Ha)

Both comments grossly miss the point. The International Nanocasting Alliance's (INA) mission is to help to support, promote and build and industry climate in which we ALL may benefit; identify and promote best practices and standards and encourage self-regulation. Were not holding ourselves up as a model we've merely brought together a high caliber group of experienced and accomplished media, legal marketing and academic professionals, who collectively have over 100 years of experience dealing with the media, business and legal issues that all of us will face as we try to move from non-profit to profit ventures. How many costly mistakes might new and inexperienced podcasters be able to avoid by tapping into the experience and insights of this group of media legal, and marketing professionals. To obscure the value of this group by focusing on the site graphics is petty, myopic and again misses the point.

As for the comment about trademarks, if you are concerned with this then consider that that "ipod" is a trademark of Apple
http://tess2.uspto.gov/bin/showfield?f=doc&state=i74s5c.5.1 a commercial entity that is undoubtedly enjoying massive increases in profits over the term being associated with podcasting. Perhaps more important, you may want to mount a campaign to stop Shae Spencer Management, LLC.
They have applied for a trademark for the term podcasting http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78564869&action=Request+Status based on your rationale this company must be stopped.

Like the Ronald Mc Donald House, The Ben & Jerry's Foundation and other similar types of groups aim to do well and do good for the community, such is the agenda of the INA. The INA is currently offering charter memberships at no cost. This gives podcasters who are serious about monetizing their ventures access to expert insight for free and an opportunity to see if there is a benefit to being a member. If there is no benefit, there is no money lost. If there is, then they will get the benefit of being a charter member for life, shorting their learning curve about the "business" of media and accelerate their pace along the path to profitability. For those who want to know more: http://www.nanocasting.org

Errol - People have raised legitimate questions about you creating a Alliance to promote your trademark. If you're really interested in promoting podcasting, you'll need to call it a podcasting alliance, or Creative Commons Public Domain the term nanocasting. Otherwise, you've already seen how podcasters will interpret your actions.

Also, are you saying that charter members will never have to pay membership fees? What will membership fees be after the initial period?