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« Radio Broadcasting Association Buys Podcasting | Main | Tiki Bar TV Mixes Drinks Lounge Style »Podcasting Hot Down UnderApril 01, 2005The Podcast Network, an Australian new media company, has announced a boom in demand for its audio programming. In March, the Network saw a show being downloaded every 44 seconds. Over 60,000 mp3 files were downloaded, with a new listener being added every 1.7 minutes. Cameron Reilly, co-founder of The Podcast Network, said the rapid growth was evidence that podcasting would be the buzzword for 2005. “We expected fast growth when we launched the business, but this overwhelming response has exceeded even our expectations. “If we can maintain this momentum, within seven months we’ll have half a million listeners, which is equivalent of the top radio stations in any Australian city. That’s when the podcasting business model will come into its own.” The Podcast Network has established an eclectic collection of channels. Current programs on The Podcast Network include: Early corporate adopters of podcasting already include Australia’s Triple J, Britain’s BBC and New York City's WNYC public radio station. Austereo also acknowledged this week it has been conducting podcasting trials. Mr Reilly said The Podcasting Network viewed podcasting efforts by radio networks as helping legitimise the medium. “While it’s great to see mainstream recognition of the value of podcasting, it’s important to understand that podcasting is much more than a new delivery channel,” he said. “This is the start of a significant shift away from mass media towards consumer generated niche programming." CommentsPost a comment |
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