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« Garageband.com Adds 40,000 Podcasts | Main | ABC Podcasts Feature Entertainment and News »

NBC Announces Podcast

May 25, 2005

nbc_logo.jpgNBC News has announced that it plans to deliver hourly updates and select portions of its network and cable news programming via podcast beginning in June. This announcement expands NBC News' portfolio of multi-platform distribution outlets by harnessing the reach of the #1 news site on the Internet, MSNBC.com, which in April had nearly 24 million unique visitors. Already, NBC News content is delivered via broadcast television, cable television, the Internet, cellphone (NBC Mobile), digital television (NBC Weather Plus), satellite radio (XM Radio) and terrestrial radio (NBC News Radio).

"This is one more way that the power of NBC News is made accessible to our audience," said NBC News President Neal Shapiro. "Whether you are heading out the door for your commute, at the gym working out or simply want to have the freedom to take the headlines with you, this is for you. With technology racing at lightening speed, its incumbent upon us to keep up with it -- and podcasting is a great example of how we are doing just that."

NBC News will offer hourly podcast updates, which will be accessible via MSNBC.com. Programming will include news and business headlines from MSNBC.com, the latest news from the nation's capital on MSNBC.com's "White House Beat" and "Techwatch" featuring tech and science news and reviews of the hottest gadgets. In addition, highlights from MSNBC's prime time programs will include top newsmaker interviews from "Hardball with Chris Matthews" to the number one story each night from "Countdown with Keith Olbermann." MSNBC will also offer some "podcast exclusives."

NBC News began testing its podcasting capabilities earlier this month with segments from "Today" and "NBC Nightly News." The service will expand in the coming months, as additional content from "Today", "NBC Nightly News," CNBC, MSNBC and other NBC News properties that is the most relevant to podcasting consumers is expected for future podcasts.

"With the proven success of our free video, 41 million streams in the month of April alone, podcasting NBC and MSNBC features was a natural next step in serving relevant news to our viewers," said MSNBC.com General Manager and Publisher Charlie Tillinghast. "While other news networks will attempt podcasting, none have the resources of NBC News or MSNBC.com's reach and impact online."

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