Podcast Audience an Attractive Demographic for Lexus

According to Adage's article:

"The Lexus agreement is worth six figures, according to an executive close to the deal who declined to provide further details. Lexus and station executives said although the deal is structured on a CPM (cost-per-thousand viewers) model like typical Internet media buys in which the advertiser pays for the actual number of downloads, Lexus gets more for its money. It includes promoting the sponsorship in a print ad campaign; Lexus logos and links on KCRW.com and on the podcast player; mentions on the air during daily regular programming; and mentions at the beginning of all 22 podcasts. The pact is exclusive."