Podcast Value Chain Report Examines Business of Podcasting

Among the studies major findings:

• Podcasting is growing quickly and will drive large markets
• A clear value chain is emerging
• Supply and demand for podcasts by content type is unbalanced and presents opportunities for new podcasts
• Opportunities and issues are developing at each step in the value chain
• New businesses, business models and technologies will be required for full commercialization of podcasting

Digital Podcast has catalogued a sample of over 1,800 podcasts as part of this project. The genres of music, science & technology and comedy & humor have the highest share of publicly available podcasts representing over 40% of available podcasts.

Erotica, music and books are the most viewed categories representing a combined 26.9% share of category views. The supply of erotica and books based podcasts is not yet meeting market interest. Erotica is the most viewed category with an 11.3% share of category visits, yet represents less than 1% of the available podcasts.

Digital Podcast estimates the market size for podcasting tools and equipment to be around $1-2 million, with explosive growth to $300 to $400 million in the near future.

The complete summary report is issued under creative commons license.