Business 2.0 to Podcasters: Don't Quit Your Day Job

"Podcasting's wildcatting era is over before it ever really began. An unknown number of those Apple-made microstars will convince themselves that they hold a first-mover advantage in an untapped medium and that there is at least a modest living to be made from a popular weekly podcast that maybe, just maybe, could become a bona fide media brand. Eventually they'll fail, and they'll fail faster than ever before," writes Lindsay. "For the first time in the history of the Net, big media showed up early to play."

Source: Business 2.0