Clear Channel CEO: Podcasts "Painful"
July 15, 2005
Mark Mays, President/CEO Clear Channel Communications, is sending mixed signals about his company's take on podcasting.
On one hand, Clear Channel recently expanded its podcast offerings. On the other hand, May recently commented that podcasting can't create local content, and that listening to podcasts is "painful".
Podcasters have been quick to respond. A typical take: "If he wants some real pain, he should listen to an hour or two of what's on his own smaller market stations--you know, the ones were the local content is produced at his large market cluster facilities hundreds of miles away."
Billboard recently asked Mays if he saw the iPod, satellite radio or podcasting as a competitive threat.
"I don't think there is one particular competitor that's going to supplant radio. It's just going to be lots of different competition," according to May. "Satellite radio is not going to replace radio in the near future. The great thing about radio is that it's local—it's focused on local content. Sirius and podcasting can't create local content. Podcasting is a great thing. Have you listened to any of these podcasts? It is painful."
Source: Billboard
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