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« Broadcast Billionaire Badmouths Podcasting | Main | Wharton Business School Asks if Podcasting can Make Money »It's Podcasting Already!July 12, 2005Commentary Podcasting. Ask three people what it means, and you're likely to get three different answers. It's an awkward name for something that's not exactly a technology and not exactly a technology trend. The term "podcasting" morphs iPod with broadcasting. This is sort of inauspicious naming. Some might even think it a bit bait and switch. Podcasting doesn't require an iPod, and it's about as far removed from broadcasting as you can get. Because of this, trying to come up with a better term for whatever podcasting is has become a challenge right up there with the quest for the Holy Grail, the search for El Dorado, and finding weapons of mass destruction in Iraq. Many Have Tried Lots of people have tried to come up with a term better than podcasting. We've heard of:
Which brings us to Microsoft. Word has it that calling podcasting by it's one and only true name in the halls of Redmond is worse than inauspicious (whatever that means) or even bait and switch. At Microsoft, podcasting is apparently the Voldemortian technology-that-shall-not-be-named. The Seattle Post-Intelligencer asks of Microsoft employees, "how do you create a podcast without implicitly acknowledging the ubiquity of the product from one of your company's competitors?"
Yes, blogcasting. Microsoft Bob to the rescue with that one! We've been wondering what he's been up to since retiring from his role as the enfant terrible of the GUI world. By the way, you can open those .wma files in Windows Media Player. It's Called Podcasting! Blogcast this: It's podcasting already! "Pod", as in the gloriously expensive and sexy iPod, and "casting" as in big antennas, payola, and dozens of stations playing Supertramp, Foreigner and whatever else they program on the radio these days. Elvis has left the building! The fat lady has sung! Papa's bought the farm! We know the term "podcasting" is stupid, but we like it anyway! There ain't no Blogcasting News site, and that about sums it up! CommentsPodcasters know what podcasting is. Apple is looking clueless. Why not just label something a "pod" if you can play a podcast on it and simply ignore the "i"? Posted by: scott Really, The name is here to stay. When Forbes, Fortune, Newsweek, USA Today and every major print & online media outlett is calling it podcasting guess what. It is officially podcasting. Hey, Even Forrester Reasearch calls it podcasting and Forrester is well know in the professional world. So the name stays. So Microsoft wants to muddy the water and call it Blogcasting. They should be slapped and we need to tell Robert Scoble to get these guys at microsoft to get their heads screwed on straight. Blogcasting. Give me a break, I guess it proves how microsoft is clueless and wants try and "own" every brand. If they can't own podcasting they want to call it something else?? Microsoft just needs to join the party and go with podcasting. If microsoft eventually comes up with a podcasting solution that is just fine. At least everyone in the world will know what it is for. ATTENION MICROSOFT: Podcasting is the name,embrace the ubiquitious term of Podcasting. You can't own it or create your own goofy new term. Join the rest of the world.
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Apparently, Microsoft employees, being clever people, couldn't tap-dance too long, terminologically, before they came up with their own clever term for that technology-that-shall-not-be-named: blogcasting.![[TypeKey Profile Page]](http://www.podcastingnews.com/nav-commenters.gif)