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« iTunes Music Store: Half a Billion Served | Main | Apple Mac Market Share Grows to 4.5% »Marketwatch to Podcasters: Your 15 Minutes is UpJuly 18, 2005Marketwatch's Frank Barnako has news for indie podcasters: "Podcasters, your 15 minutes of fame is up." Barnako notes that most of the podcasts in iTunes' Top 100 Podcast list are professional podcasts, and that the percentage of indie podcasts is dropping. "In the three weeks since Apple Computer thrilled the community of homegrown-radio-show producers by making it easy for millions of Web users to download their programs, the little guys have gotten squished," notes Barnako. "And they're the ones who started it." Mainstream podcasts are starting to dominate the iTunes Top Podcast list. Apple prominently features podcasts from Disney, ESPN, ABC and other established broadcasters within the iTunes Music Store podcast area.
While the mainstream podcasts that receive top billing within iTunes are getting the most subscriptions, they don't appear to be stealing listeners away from indie podcasters, as Barnako suggests. Many podcasters have reported being swamped with traffic since the introduction of iTunes 4.9. CommentsIndy podcasting dead. Film at 11. Posted by: Rich Pav Two words...
podcasters of the world unite! Posted by: wu-ping Post a comment |
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