Music Pirates the Recording Industry's Best Online Customers?
July 29, 2005
A new report suggests that "music pirates" may be among the recording industry's best online customers.
Research from The Leading Question (TLQ), a consumer research resource for the digital music industry, shows that illegal downloaders spend four-and-a-half times more on legitimate music downloads than average fans.
"There’s a myth that all illegal downloaders are mercenaries hell-bent on breaking the law in pursuit of free music," notes TLQ Director Paul Brindley. "In reality, they are often hardcore fans who are extremely enthusiastic about adopting paid-for services as long as they are suitably compelling."
The 2005 study surveyed more than 600 music fans who each own a PC or Mac as well as a mobile phone. Those who regularly download or share unlicensed music and spend less as a result on CDs also spend an average of £5.52 per month on legal digital music. The average music fan spends just £1.27 on digital tracks.
The report is available as a free download from the: The Leading Question site.
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