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Podcasting Hot News Topic Around the World

July 21, 2005

iPod.jpgWhile many people still do not know what podcasting is, it's become one of the hottest technology news topics in the last few weeks.

In fact, articles on podcasting are appearing in newspapers everywhere, showing up all over the US and around the world.

Recent Examples:
Note: Some news sites require user accounts.

In the New York Times, Virginia Heffernan writes "Podcasts are little radio shows that people create on the cheap; you can download them at no cost from the Web, and listen to them whenever you want. More substantial radio shows, like ones from NPR or CNN, also show up in reruns in podcast form. If you miss a show you like on broadcast radio, you can often fetch it from the Web and listen to it at your leisure."

The Chicago Tribune says "Blogs shmogs--say it with a podcast!"

Patrick Giblin of the Modesto Bee (California) writes: "It's the interest by commercial stations that got Modesto resident Elise Domico, 31, hooked on podcasting. She used to listen to the Bob and Sheri radio show that was broadcast from Merced until the station 'yanked it,' she said in an e-mail to The Bee. So she searched the Internet and found out the show was available as a podcast."

In China, The Standard reports that podcasts are going mainstream.

India Daily reports that the "Internet Audio Craze Spurs a Land Grab".

While mainstream reporting often delivers an incomplete picture of podcasting, it's spurring a second wave of interest in the technology. With only 13% of US Internet users indicating that they "have a good idea" what podcasting is, it's clear that the recent jump in podcast interest is just the tip of the iceberg.

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