Wharton Business School Asks if Podcasting can Make Money
July 13, 2005
An article at published by University of Pennsylvania's Wharton Business Schools asks Can This New Medium Make Money?
Wharton legal studies and business ethics professor Kevin Werbach agrees that podcasting is more than a fad, but its ultimate effect on listening habits remains to be seen.
"Podcasting is a nice way to package up spoken audio content the way MP3s have already packaged up music," says Werbach. "For people listening to the radio or music on the go, it will increase the amount of non-music content they hear, but it won't dramatically change listening patterns."
Kendall Whitehouse, senior director of information technology at Wharton, considers podcasting to be, in many ways, the audio version of weblogs. "There was a lot of interest in blogging and now it has moved on to podcasting," says Whitehouse. Next on the horizon "is finding better ways to distribute video."
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