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Sony Ericsson Intros Entry-Level Walkman Phone

August 08, 2005

sony-ericsson-w550.jpgSony Ericsson has introduced the W550 Walkman Phone, a triple band 1.3 megapixel camera phone with horizontal camera user interface, 4x digital zoom, gaming console, Internet capability, stereo music support, 176 x 220 pixel 262k color display plus loads more.

"The W550 is an exciting product that combines music, imaging and game playing to offer consumers fun and entertainment wherever they are, while still being a great phone," notes Steve Walker, Sony Ericsson’s Head of Product Marketing.

The W550 has an digital music player with two external high quality stereo speakers or through quality stereo headphones provided with the phone. Loading music onto the handset is simple thanks to intuitive Disc2Phone PC software and the phone’s 256MB internal memory, enough for storing between 60 and 120 standard MP3 or AAC music tracks (depending on the bit rate). The phone offers up to 30 hours of music listening.

A direct music button gives instant access to the Walkman music player, which can be used independently of the phone, allowing the phone to be used in flight mode so your personal music can be enjoyed even on an airplane.

The W550 also offers a games console. Games can be played with the screen positioned horizontally and buttons on the left and right of the screen being used for two-handed control. Gamers can enjoy this experience through the pre-installed 3D versions of WormsForts: Under Siege 3D developed by THQ Wireless, Extreme Air Snowboarding developed by Digital Chocolate and a new multiplayer version of Midway’s Gauntlet, developed under license by TKO Software. If users prefer, horizontal-mode games can also be played in portrait mode or an L-Shaped mode using the keyboard. The W550 also supports multi-player peer-2-peer gaming over Bluetooth.

Equipped with a 1.3 MegaPixel camera, the W550 captures stills and video-clips – with 4x digital zoom for close-ups – that can then be stored or shared using MMS or Bluetooth, or transferred to a PC via USB cable.

Gigs, movie schedules, search engines and webmail can all be easily checked with the full Internet browser from a choice of viewing modes: full scale mode enables users to scroll round the complete page, or information can be presented in a single column.

The W550 is a Tri-band / GPRS phone and will be available during early Q4 in two different variants:

W550i - Triple Band GPRS 900/1800/1900MHz version for European, African, Middle East, Asia Pacific and Hong Kong markets
W550c - Triple Band GPRS 900/1800/1900MHz version for mainland China
In addition the W600a Walkman phone for the Americas that was announced on June 13 in New York as a Tri-Band/Edge product will now become the W600i for global distribution as a Quad-Band/Edge phone (850/900/1800/1900). The product will start shipping in the Americas from early Q4.

Sony Ericsson W550 Features:

Imaging and messaging
• QuickShare
• 1.3 MegaPixel camera
• Horizontal camera user interface
• 4 x digital zoom
• Picture light
• 176 x 220 pixel TFT display
• 262K colour display
• Video recording and fullscreen playback
• SMS and MMS
• Wireless village
• Adobe picture PC software

Entertainment
• 2 stereo speakers
• Style-Up covers
• PlayNow ringtones and 2D games
• Horizontal fullscreen games and video
• RDS FM radio
• Walkman player (MP3/AAC)
• Media player (MP3/AAC)
• 256MB user memory
• Stereo headset
• 40 polyphonic ringtones
• Java MIDP 2.0
• 3D games
• MusicDJ and VideoDJ
• OMA DRM phase 1
• MegaBass
• Stereo widening

Connectivity
• Triple-band 900/1800/1900 MHz
• GPRS class 10
• Access NetFront HTML browser
• BluetoothTM and Infrared
• PC software
• External antenna connector
• USB system connector and cable

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