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« Apple Lays Smackdown on Creative | Main | Educators Adopting Podcasting »

Wired: Television's Attempts at Podcasting "Shaky"

August 17, 2005

Wired magazine is calling television's first stabs at podcasting "shaky".

When Canadian cybercommentator Tod Maffin heard that Fox TV was offering Family Guy podcasts, he figured they'd be a great way to tide him over between shows, especially if he could relive his favorite jokes. Instead, he got brief recaps of several episodes -- "the Griffin family is excited to attend the Newport Regatta," says the announcer in one -- and nothing else. No snappy retorts, no punch lines, no audio clips at all, as if the Fox people think the show's plot is all that matters. "They're awful," Maffin said. "It's painful to listen to."

Author Randy Dotinga discusses a few relatively successful podcasts created by TV broadcasters, but spends much of the article focusing on the questionable value provided by many TV-based podcasts, and the issues connected with reusing television content in a podcast.

The article raises the point that, while traditional broadcasters have many advantages over indie podcasters, there are also many unique challenges associated with creating podcasts tied to television shows.

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