Beyond the Press Release: Podcasting Marketing and PR Strategies
September 30, 2005
iPressroom's On The Record...Online is a podcast that features online public relations trends, tactics and tips. The podcast, hosted by Eric Schwartzman, looks at how forward-thinking companies are integrating podcasting and other new media technologies into their communications programs.
In a recent podcast, Schwartzman talks to three public relations executives currently podcasting original programs or publicizing themselves through other podcasts. The podcast includes interviews with Dave Joseph, VP Corporate Communications & Strategy, Audible Inc.; Ethan McCarty, Writer, Editor and Technologist; IBM and Aaron Burcell, Director, Marketing and Communications, Podshow Inc.
Schwartzman is the managing director of Schwartzman & Associates, a public relations firms based in Los Angeles. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services.
On the Record...Online Podcast Details
