Holtzbrinck Publishers Announces Podcast Website

The Holtzbrinck Podcasts website will offer four podcasts a month, with a new podcast posted each week. The podcast categories will be Fiction, Non-fiction, Science Fiction, and Self-Help.

Each podcast will be approximately thirty minutes in length, consisting of up to three excerpts per podcast. Each excerpt will last approximately ten minutes, and in most cases will consist of the book's first chapter.

The Holtzbrinck Podcasts website will also feature recordings of special events, such as author readings. The site will also feature "spotlight" titles which will consist of interviews and material not found in the original book. Both the Special Events and Spotlight Title podcasts will feature material unavailable anywhere else, and a new one of each will be posted every month.

Visitors will be able to sign up for a newsletter that keeps them up-to-date on the latest podcasts, as well as giving them a preview of the upcoming podcast schedule.

"At the end of the day, this isn't about technology, it's about the content," says Gomez. "First and foremost we want to let people know that we have great books that we think they're going to love. A podcast is just one of the ways they'll be able to find a great new author or title. It's kind of like word of mouth where the words are our books, but the mouth is your headphones."

Source: Holtzbrinck Podcasts