Promonet Offers Podcasters Pre-Cleared Music Tracks

IODA also announced the creation of a promotional license that specifies terms under which qualified podcasters and bloggers can use and distribute PromoTracks from IODA’s labels in podcasts and as full MP3 downloads. Music from a wide-range of genres, including rock, pop, dance, classical, world and jazz will be available as PromoTracks.

Podcaster Info

In exchange for access to the thousands of PromoTracks available in the system, qualified podcasters and bloggers must comply with a few rules designed to raise awareness of the artists and labels and drive sales of their music.

PromoTracks must be properly identified and the sites using them in their programming must include links to the artists’ sites as well as "buy" links to at least one digital and one physical retail site for each release. IODA will provide all necessary information and assets via the Promonet site.

Label Info

IODA-distributed labels can select up to three songs per album for inclusion in Promonet. In addition to hosting PromoTracks, Promonet will also contain a directory of release-specific videos, photos, album art and other promotional assets posted by labels and artists, as well as preview clips of all tracks, and "buy links" for each release at the many digital music services and retailers to which IODA distributes. There is no charge to IODA-distributed labels to make their assets available on Promonet.

"Indies have a great opportunity to take advantage of the promotional opportunities created by new technologies online," said IODA founder and CEO Kevin Arnold. "Because they tend to have less hang-ups about restricting the use of their music and more respect for their fans than the majors they can move more quickly and push the envelope to their benefit."

Source: PromoNet