New Service Puts Paris in the Palm of Your Hand

Of course Penthouse and Playboy are eager to get into podcasting. Ever since Hugh's daughter has pushed playboyinto becoming a multimedia empire (online, esubscriptions, cable channels, sony playstation game, etc.), saving Playboy from going out of business with having just a print version, they are going to look at any new technology to continue thier branding, and Penthouse, still recovering from bankruptcy, has learned a lesson, and will be following Miss Hefner's lead.
In the end it's all about branding for these large companies, but it is really the consumer's demand for the content that will make it a success. Millions of people want Penthouse and Playboy style content, so it is really the public that is creating the need for porn, not porn trying to create a need on a 2" screen.
my 2 cents,
Steve