Japan's Olympus has announced that it would halt production of portable digital music players. It was unable to keep up with Sony and Apple in the fast-growing market.
The move follows the demise of the Rio player line, and 100's of Chinese MP3 manufacturers.
Olympus is the world's fourth best-selling digital camera brand after Canon Inc., Sony and Eastman Kodak, but is considered one of the weaker players in an industry suffering from slowing growth and steep price falls.