The agreement makes Chrysler the sole sponsor for CNN’s coverage of the selection of corporate sibling Time’s Person of the Year. CNN will profile all eight candidates via VOD, podcasting and online, with each segment wrapped by Chrysler promos customized for the individual platforms.
According to Media Week, eighty percent of CNN’s ad revenue is now tied in with integrated TV and online buys, up from 20 percent in 2003.
Source: Media Week
