SolidSpace Unveils Podcast Hosting Services

WSMW has been posting podcasts from its popular weekday morning drive-time program "The Wicker Show" since late summer. It posts as many as four to five segments a day. The segments range in time from under a minute to 10 minutes. Topics include comic parodies by host Jeff Wicker, interaction with listeners and man-on-the-street stunts.

WSMW staff packages up the content and forwards it through links to SolidSpace, which hosts the content in its state-of-the-art data center in Winston-Salem, N.C.

"The software-as-a-service format isn't just the wave of the future - it's here, and podcast hosting is just a natural extension of the benefits thousands of other corporate users are leveraging worldwide," said Jim Capps, president of SolidSpace. "Our podcast hosting service gives radio stations the ability to do what they do best - create content that drives listenership and advertising dollars - and leaves the back-end processing to us."

"Podcasting was just another opportunity for us to interact with our audience," said WSMW Program Director Michael Bryan. "If they missed something unusual that happened in the show, they can go back and check it out on our Web site. Some other radio stations run the best snippets of the week on the weekend, but on our site listeners don't have to wait that long. It's an on-demand world, and we're giving them what they're demanding."

Bryan said the SolidSpace service's ease of use enabled WSMW staff to set up the podcast links in a matter of hours.

Source: SolidSpace