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« New iPod Docks Rock | Main | iBuzz Delivers Positive Podcast Vibrations »Survey Finds 4.8 Million Podcast ListenersNovember 15, 2005
The study estimates that 4.8 million persons have at some time during 2005 downloaded a podcast from either a radio station or other source. iTunes was referrenced as the most often accessed portal for podcast downloads. The 4.8 million estimate is up from 820,000 podcast users in 2004. According to Bridge Ratings, growth in podcasting will accelerate quickly, due to rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes distribution. The study focuses on two metrics: Weekly users and those that have ever downloaded and listened to a podcast. Bridge predicts that by 2010, the podcast audience will reach between 45 and 75 million users who will have ever listened to a podcast. The study shows that currently approximately 20% of users who have ever downloaded and listened to a podcast do so on a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download. According to the survey, less than 20% listen to their podcast downloads on an MP3 player or other digital device. Markets including in this study: Los Angeles, San Francisco, Seattle, St. Louis, Chicago, Boston, Washington, DC, Miami, Dallas, Atlanta. Source: Bridge Ratings CommentsPost a comment |
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Bridge Ratings has released projections for user growth in the podcast universe, based on interviews with radio listeners in ten national markets*.