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« App Backups DVDs to Video iPods | Main | Is That an iPod in Your Pants? »Portable Media Players Top Holiday Gift ItemDecember 15, 2005
Almost a quarter of respondents (22%) anticipate buying a portable MP3 player or lower-storage Apple iPod Shuffle or iPod Nano (to use primarily for music) in the next three months, and 14% are interested in buying a portable multimedia device, such as the 30GB or 60GB iPod, Sony PSP, Creative Zen, or iRiver devices. "The portable music device category exploded this year, with interest in MP3 players up 9% over last year's survey. In addition, it spun off an entirely new category - portable multimedia devices - which captured the purchase interest of 14% of consumers," said Todd Board, leader of Ipsos Insight's Technology & Communications practice. "This big leap reflects the 'sweet spot' appeal of these portable devices, which balance compactness, simplicity, capacity, and features, while managing to maintain affordable price-points." "Portable MP3 players (15%) and dedicated TV game consoles (13%) were the most cited gifts to give," added Board. Source: Ipsos CommentsPost a comment |
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Copyright 2004-5 Podcasting News
Ipsos Insight, a market research group, reports that portable music and media players top this year's technology wish lists.