Let's Help People Get Started With Podcasting

Searls writes:

"What's strange in both these cases is that podcasting is much easier than webcasting. You store files and point to them in an RSS feed. In KZSB's case, most of its broadcasts are programs. It would be easy for the station to archive those programs as .mp3 files, for downloading as podcasts. Storage is cheap these days. So, why not?"

"So now I'm thinking it might just be a matter of tools. How about mashing up something combining podcasting with the open source Rivendell broadcast content management suite, which is written for Linux by Salem Radio Laboratories, and which I featured here a few weeks ago."

For many listeners and viewers, podcasting has transformed their media use, changing what they listen to and watch, changing where and when they use it and changing their relationship with the content that they use. For these people, there's a tremendous value in being able to get the content they want, when they want it.

There's a wealth of potential value in the radio content that is constantly being created that is untapped. There's a huge audience of potential podcast listeners that want interesting content.

There are opportunities for radio companies, listeners and the people that can figure out how to connect them.