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« New Podcast Hosting Service | Main | Video Podcast Introduces Student Films to the World »Podcast Advertising to Reach $80 Million in 2006February 27, 2006eMarketer is predicting that advertisers will spend $80 million on podcast advertisements in 2006. "The nature of the audience and strong growth in its numbers have already driven major brands to invest in podcast-based promotion," said eMarketer's Mike Chapman. "More advertising and sponsorship will inevitably follow, as evidenced by the sprouting up of several companies dedicated to facilitating podcast advertising and measuring its effectiveness." eMarketer estimates that the total podcast audience will be 10 million in 2006, growing to 50 million in 2010. They expect podcast listeners to be an attractive audience to advertisers looking for a measurable targeted audience. Chapman has high expectations for video podcasting. "The appeal of moving images to both consumers and advertisers and the continued evolution of devices like the video iPod mean that videocasts will become the predominant format within the next five years. This, in turn, will support further audience growth." eMarketer projects podcasting advertising to reach $80 million this year and $300 million by 2010. Source: eMarketer CommentsADVERTISING? I hear a lot of hype on podcast advertising, but I've only seen a few sponsors. We are currently looking for a good sponsor and haven't had any luck yet. Posted by: Concertblast at February 28, 2006 11:00 PM Post a comment |
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