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Rogers Wireless and Melodeo Intro North America's First Mobile Podcast Service

February 02, 2006

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Rogers Wireless, a Canadian wireless communications service provider, and Melodeo, a developer of software and services that bring digital media content to mobile phones, have announced the launch of Rogers Podcast Service, described as "North America's first mobile Podcast service".

Rogers Wireless customers now have access to more than 1,500 podcasts, covering a range of topics including News and Sports, Comedy and Music. The catalogue of podcasts is updated throughout the day as new feeds are received, bringing fresh content to subscribers continually. Rogers Podcast Service can be accessed on subscribers' cell phones through the Rogers Wireless navigate mobile Internet portal, within the GET INFO category.

"Rogers Podcast Service allows our customers to access the latest in digital information and entertainment by bringing one of the fastest growing mediums on the planet, Podcasting, directly to their phones," said John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless.

"Rogers Wireless was the first carrier in North America to offer mobile music to their customers and are once again leading the way by making Podcasts available directly to their customers, through Mobilcast" said Bill Valenti, executive vice president at Melodeo. "We're excited to work with Rogers Wireless again, as they are Canada's largest integrated wireless network providing coverage to Canadians from coast-to-coast."

The Rogers Podcast Service is now available to Rogers Wireless customers via subscription for an introductory price of $5.00 per month. This service uses Melodeo Mobilcast to make podcasts available to consumers over-the-air to select podcast-enabled cell phones. Subscribers can download their choice of podcasts for immediate listening, and save the ones they want to play again later on their phone. There is no charge for the content of the podcasts.

Source: Rogers.com

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