Video Podcasting Ad Breakthrough: 40K for 75 Seconds of RocketBoom
February 10, 2006
Rocketboom, a three minute daily videoblog based in New York City, has proven that there's money to be made with video podcasting. RocketBoom successfully used eBay to auction ad space on the video podcast.
The final bid?
$40,000, by "starfinder5."
Rocketboom will create five original, fifteen second (minimum) to one minute (maximum) post-roll commercials that will span five days of programming, Monday-Friday, March 6 through March 10, 2006. Each day that week, a different commercial will be played at the conclusion of the Rocketboom episode.
Rocketboom, a three minute daily videoblog based in New York City, has proven that there's money to be made with video podcasting. RocketBoom successfully used eBay to auction ad space on the video podcast. 
