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« BBC Podcast Takes Politically Incorrect Look at Disabilities | Main | The Future of Television »Major Record Labels Opt Out of Podcast RevolutionApril 02, 2006Podcasting has made the leap from being a niche technology for the tech-savvy to becoming a major new form of media distribution. As podcasts grow in mainstream popularity, their influence and commercial importance are growing, too. A recent eMarketer report predicted that podcast advertising spending will increase from an estimated $80 million this year to $300 million by 2010. The total podcast audience is estimated to be 10 million, growing to 50 million in 2010 Major music labels, though, are opting-out of the podcast revolution, leaving the world of podcasting to a growing number of indie music podcasts. Major labels have not licensed full-track songs to the podcasting community. The music industry has traditionally limited rights to music in order to control what gets promoted. Podcasts, on the other hand, are typically MP3 downloads that can be freely copied and distributed. Some artists signed to these labels are beginning to express frustration. “Podcasts are this big unknown to them,” says Brandon Curtis, vocalist for Reprise act Secret Machines. Tracks from the band’s album Ten Silver Drops, due April 25, have been sent to MP3 blogs and leaked to file-sharing sites as part of a pre-release buzz campaign, but not included in podcasts. “Meanwhile, they’ll license this shit out to The OC for pennies,” Curtis says. “Record company people have agendas. The music can go on some ESPN sports highlight program, but it can’t be on a podcast? Whatever.” via Billboard CommentsPost a comment |
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