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ClickZ: No Formula for Podcast Sponsorships
May 30, 2006
ClickZ marketing guru Pete Lerma has some interesting thoughts on the state of placing podcast sponsorships.
"If ever there was a next big thing in online advertising, this is it. We've recently helped one of my agency's clients, Travelocity get in on the podcast sponsorship movement, redirecting online ad dollars to this promising alternative channel," writes Lerma.
"The first thing you need to know is, at this point, this is a very manual process," he adds.
Lerma also outlines three steps to follow to identify good podcasts to sponsor:
"This process felt very much like we were creating a new platform," notes Lerma.
via ClickZ: No Formulas for Podcast Sponsorships
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