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Koyono Updates Line of iPod Clothing

June 02, 2006

Koyono has introduced new Made for iPod clothing to their line of items for Spring and Summer 2006.

The new additions to the BlackCoat line of outerwear, named Work, Sport, and Surf, each include ElekTex, a smart fabric technology from Eleksen Group that has been integrated into the lapels as iPod control pads. This allows you to leave an iPod tucked away inside a specially-designed pocket while giving you full control over all aspects of the iPod, including volume, track changes, and even the power switch. Each of the four new jackets includes advanced water protection and pocketing for commuting or travel.

ipod_jacket.jpg

"Adding the ElekTex controls to this line creates what I call Wah-Wah Fashion," said Koyono President, Jay Yoo. "Just like Jimi Hendrix used the Wah-Wah pedal to finesse his tone, you can use the controls to finesse your environment. Every situation can now have the perfect soundtrack."

Chief Experience Officer, Jim Haviland adds, "Our customers are looking for ways to better integrate work and play, clothing and technology, without either defining them. These new hybrid forms that Jay has created really accomplish that."

The new line includes the following pieces:

BlackCoat Surf Edition offers the benefits of outerwear but in a shape and weight that can be worn all through the summer. Worn over a t-shirt or tank, Surf gives you a place to stow belongings you would otherwise have to drop in a bag. $199 USD Retail

BlackCoat Sport adds sporting cred to the staid sport coat form. Made from Nextec Flathead nylon with Epic waterproofing technology, this hybrid sport coat - overcoat is light enough to wear all day and cut with enough industrial elegance to be tucked away in a bag. $299 USD Retail

BlackCoat Work is a hybrid between the classic jean jacket and a sport coat and is made from lightweight stretch cotton with Nano water repellant technology. $245 USD Retail

BlackCoat Work Premiere Edition is the same cut as BlackCoat Work but made from waterproof, breathable Nextec Flathead nylon with Epic waterproofing technology. $275 USD Retail

These coats are available now through koyono.com and will be available this month from, Amazon.com, PopXpress in the UK, iStuff in Italy and coolestshop.com. Additional retail availability announcements are expected this month.

Comments

How cool are these jackets?!
These are perfect for the outgoing person who enjoys their music.
What about designs for the ladies? Something a bit more feminine. I also think a choice of colors and prints would be nice.
Your on the right track, keep up the good work!

Check out my store @
Great lingerie choices!

Anita

Posted by: Anita at June 2, 2006 11:57 AM

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