Separated at Birth: OPML & Target Logos

OPML is an XML format designed to complement RSS feeds, and can be used to represent any arbitrary structure data.

"Just about every news aggregator supports importing and exporting OPML, but there hasn’t yet emerged an OPML icon design that is equally as appealing as the “standard” feed icon set forth by Firefox and subsequently adopted by the industry," said Pirillo. "In working with information architects on TagJag, we decided to dedicate some cycles to designing an OPML icon for use on the site."

While the new icon coordinates well with one of the popular RSS icons, its similarity to the Target logo could cause many companies to avoid adopting it.