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Apple: iPods Don't Last Four Years

July 29, 2006

Earlier in the week, Apple spokeswoman Natalie Kerris was quoted in a Chicago Tribune article on iPod failure rates as saying that Apple designs them to last four years.

According to a post at iLounge, Apple spokeswoman Natalie Kerris is now saying that she was misquoted in the Chicago Tribune article. The article quoted her as saying that iPods have a low failure rate and that they are designed to last four years. Kerris said she told the reporter that the iPod was designed to last “for years”—not “four years.”

It's unclear whether Kerris's latest comment is an ad hominem....or an ad homonym.

Kerris did not offer any new information on how long iPods are designed to last, so the clarification may not be reassuring to anyone concerned over a four-year life-span.

Various sources have noted that iPods that use flash memory have much fewer problems than iPods with hard drives.

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