Get Personal with Jessica Simpson

“We’ve been publicly trying to convince record labels that they should be selling MP3s for a while now,” says Yahoo!’s Ian C. Rogers. “Our position is simple: DRM doesn’t add any value for the artist, label (who are selling DRM-free music every day — the Compact Disc), or consumer, the only people it adds value to are the technology companies who are interested in locking consumers to a particular technology platform.”

“We’ve also been saying that DRM has a cost. It’s very expensive for companies like Yahoo! to implement. We’d much rather have our engineers building better personalization, recommendations, playlisting applications, community apps, etc, instead of complex provisioning systems which at the end of the day allow you to burn a CD and take the DRM back off, anyway!” adds Rogers.