Raw Voice CEO Todd Cochrane has introduced the company’s Podcast Advertising Campaign Management System (PACMS), a tool for managing podcast campaigns from proposal to completion.
Cochrane explains how it works:

“A podcast advertising campaign typically starts with a request for proposal (RFP) from a media buyer or advertiser. With the RawVoice PACMS, we enter the requirements of [...]

Marketing Vox reports that NPR’s site traffic is up 78% over the last year, thanks in large part to podcasting and social networking features. NPR.org had 2.6 million unique visitors in August, a 78 percent increase from a year earlier, according to comScore data.
Public radio audiences and contributions went up, too.
NPR is also planning new social [...]

TubeMogul has announced a new service, TubeMogul Marketplace, that is designed to hook up video producers with advertisers:
We just launched “TubeMogul Marketplace,” a “dating” site aimed at connecting online video producers with advertisers, investors and others looking for opportunities in new media.
The site features searchable profiles of Web shows, including each show’s cross-site viewership data. [...]

Like to turn your experience with podcasting into a sweet new media job?
Check out the experiences of podcaster and new media guy Dan Patterson. He’s translated his experience with producing the Creepy Sleepy podcast, along with work as a correspondent and social media evangelist for the Talk Radio News Service, into a new gig at [...]

In this exclusive interview, audiobook podcasting pioneer Scott Sigler explains how he used his podcast to get a book deal and even a movie deal, how he uses social media to promote his work and why he wants to kill you off in his next book.

The Radio Advertising Bureau has reported its latest revenue numbers, and, it looks “bleak” for the future of traditional radio.
On-air revenue dropped 7 percent in the first half of 2008. While other revenues, from the Internet and other sources, are growing at a healthy rate, they are not enough to balance plummeting broadcast revenues.
Here’s the [...]

Podcaster and social media guru Chris Penn has posted his take on the future of podcasting, and says that “There are still hundreds of millions of iPods out there that have not tuned in, largely because people still don�t know how.”

We’ve been following Blendtec and their WillItBlend? video podcast for several years now and are amazed at how well the company has reinvented the infomercial as something that people will actively seek out.
The company is taking its success to another level, though, as their most recent video demonstrates. In the video, Tom Dickson notes that [...]

Podcast hosting service Wizzard Software has announced its second quarter 2008 financial results. They report that revenues are up, expenses are down and losses are decreasing:

Wizzard reports revenues for the second quarter of 2008 of $1,465,874, a 3% increase over revenues of $1,428,097 in the second quarter of 2007
Operating expenses totaled $2,159,433, which was [...]

MediaWeek reports that podcasters Gretchen Vogelzang and Paige Heninger, hosts of the successful MommyCast podcast, have made a deal with Media Rights Capital to produce at least 120 original video segment.
Paul Vogelzang, the executive producer of MommyCast, says that they hope to reach a larger audience with the videos. “Video is more of a digestible [...]