New media is dramatically more efficient than old media at creating Internet content and getting page views, if numbers published by Gawker Media are any example.
According to Gawker publisher Nick Denton, July 2008 traffic to Gawker sites set a record for the organization of 254 million monthly pageviews. Denton goes on to note that Gawker [...]
The Association for Downloadable Media (ADM) has announced the release of its first ad unit standards and audience measurement guidelines for industry compliance, The Download Measurement Guidelines and Advertising Unit Standards.
The ADM has, in essence, documented current practices. Here are the details….
The industry group formed around the nascent podcast industry, The Association for Downloadable Media (ADM), has announced the release of two sets of recommended guidelines: ad unit standards and audience measurement guidelines. The recommendations released today grew from feedback and discussions of proposed standards, which were first unveiled in April at the ad:tech conference in [...]
In an unusual letter to its shareholders, podcasting mega service Wizzard Software explains why it’s bullish on the prospects for podcasting:
Wizzard has surprised many people by becoming the largest distributor of digital media via RSS (podcasting). While many other companies took the route of launching online video websites and treating RSS distribution as nothing more [...]
BlogHer, the online community (and conference) for women bloggers, has entered a strategic partnership with iVillage, a subsidiary of NBC Universal and a popular website toward female viewers/readers. The agreement provides iVillage access to BlogHer’s network of 2200 member blogs, and shared promotional and advertising opportunities across BlogHer’s audience. As part of the [...]
Social media guru Chris Penn has published a free eBook, the 8 Step Guide To Podcast Marketing Basics.
Penn is the creator of the Financial Aid Podcast, co-founder of PodCamp unconferences, and co-host of the Marketing Over Coffee marketing podcast.
“This is a super-short eBook (13 pages total) that asks 8 questions of you in your efforts [...]
Internet video startup Revision3, the home of Diggnation, XLR8R TV, Epic Fu and other popular video podcasts, has been making headlines since its founding in 2005.
The most recent headlines, though, have surrounded Revision3’s extended outage over Memorial Day weekend, and the way CEO Jim Louderback’s very publicly pointed the finger at anti-piracy firm MediaDefender as the cause for the outage.
Podcasting News’ Publisher Elisabeth McLaury Lewin caught up with Louderback, who answered questions about Revision3, how they plan to respond to the MediaDefender attack and his vision for the future of Internet media.
NewTeeVee has introduced a new site and video podcast, NewTeeVee Station, that offers their take on the best in Internet television.
According to Om Malik’s announcement, the site:
Features editorial reviews of online videos written by a team lead by Liz Shannon Miller, who comes to us from Variety and the Daily Reel.
Has over 100 NTV shows [...]
PodCamps are a great opportunity to learn about podcasting and meet people involved in new media.
The events are user-organized conferences for “new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
The first PodCamp was held September 8-10, 2006 in Boston, Massachusetts, but they are now being held worldwide.
Here’s [...]
The Chicago Daily Herald reports that the the Chicago Area Podcasters Network has been growing since its inception in 2006, and is now an active, vibrant group.
The group started with 10 members and has grown to about 50.
“Things really changed once iTunes made podcasting available,” said Tom Kim of Libertyville, founder of the podcasting group.
According to [...]