Podcasting Research

When It Comes To Internet Video, The Long Tail Has A Short Shelf Life

Jun 18th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly - suggesting that the long tail of Internet video has a short shelf life.
They found that most videos get a quarter of their views within 4 days and half their views within just two weeks:

In other words, if [...]



New Media Is Now Mainstream Media; Podcasting Growth Is “Massive”

May 5th, 2008 | By James Lewin | Category: General, Internet TV, Podcasting Research, Podcasting Statistics

Universal McCann has published a new report that suggests that new media is rapidly becoming mainstream media around the world.
The comparative study looks at social media trends through three “waves”:

Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008

Research highlights:

Social media is a global phenomenon happening in all markets regardless of wider [...]



Podcast Ads 7 Times As Effective As Television Ads

Apr 24th, 2008 | By James Lewin | Category: Making Money with Podcasts, Podcasting Research

New data from Podtrac and TNS suggests that podcasts may be a much more powerful advertising platform than television.
The companies studied podcast advertising from February 2006 to March 2008 across multiple product categories and ad types. Unaided awareness for podcast ads was 68%, compared with 21% for streaming video and 10% for television.
““The studies [...]



Podcasters: Don’t Rely On Social Networking Sites For Promotion

Apr 24th, 2008 | By James Lewin | Category: How to Podcast, Podcast Distribution, Podcasting Research

Edison Research’s Tom Webster, who has been researching and reporting on podcasting for years now, has some interesting thoughts on promoting your podcast through social networking sites like MySpace and Twitter:
Change occurs at the margin, and it would be unwise to ignore the increasing popularity and utility of the various social networking sites.
However, as a [...]



Radio Survey Finds Audience For Podcasting Up 87%

Apr 21st, 2008 | By James Lewin | Category: Podcasting Research, Podcasting Statistics

According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners.
Here are some of the highlights of their research:

New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying their time [...]



Podcast Audience Grows 40% In One Year

Apr 14th, 2008 | By James Lewin | Category: Audio Podcasting, Podcasting Research

While mainstream coverage may not reflect it yet, podcasting is rapidly moving towards mainstream adoption.
According to a new e-Marketer report, a January 2008 Arbitron-Edison Media Research study found that podcast use is exploding:

The podcast audience has grown nearly 40% in the last year.
Podcasting reaches 18% of the US population, up from 13% a year ago.
Podcast [...]



Internet Video Viewing To Grow 43% This Year

Mar 14th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics

Internet video viewing will grow massively this year, according to research from Accustream. Professional and “user-generated video” (UGV) views are expected to grow by 43.4% in 2008, following a 57.6% increase in 2007.
Other highlights of the research:

Partner Channels on YouTube, for example, accounted for a 10.6% share of total video views in 2006 - 2007, [...]



Newspapers Have Lost Their Future To Internet Media

Mar 13th, 2008 | By James Lewin | Category: Educational Podcasts, Podcasting Research, Podcasting Statistics

New research from comScore confirms one of the more important new media trends - that young people are abandoning newspapers for Internet media.
As a result, newspaper readership is getting smaller and older.
“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” [...]



Most People Now Rely On The Internet For News

Mar 3rd, 2008 | By James Lewin | Category: Citizen Media, Internet TV, Podcasting Research, Podcasting Statistics

Two thirds of all Americans are dissatisfied with the current state of journalism, and most now regard the Internet as their most important source of news, according to a new Zogby International survey.
The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two thirds [...]



People Nows Spend Twice As Much Time On The Internet As Watching TV

Feb 25th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics

People now spend twice as much time surfing the Web as they do watching TV, according to new research from IDC.
IDC surveyed nearly one thousand Internet users for the survey. They found that:

The Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the [...]