Podcasting Statistics

Internet Television Turning Couch Potatoes Into “Mouse Potatoes”

Jul 8th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

The Nielsen Company today released figures showing video and TV usage across television, Internet and mobile devices in the US. According to Nielsen, Americans are watching more TV than ever, and Internet video viewing isn’t cutting into time spent watching traditional TV - it’s adding to it.
In other words, the Internet is turning couch potatoes [...]



Podcasting Boost Radio Audiences

Jul 4th, 2008 | By James Lewin | Category: Digital Music, General, Podcasting Research, Podcasting Statistics

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences.
Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said they [...]



US Broadband Penetration Jumps 17%, But Digital Divide Growing

Jul 3rd, 2008 | By James Lewin | Category: General, Podcasting Research, Podcasting Statistics

55% of all adult Americans now have a high-speed internet connection at home, according to a May 2008 survey conducted by the Pew Internet & American Life Project:

The percentage of Americans with broadband at home has grown from 47% in early 2007 and 42% in early 2005.
Among individuals who use the internet at home, 79% [...]



When It Comes To Internet Video, The Long Tail Has A Short Shelf Life

Jun 18th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet video service TubeMogul reports that viewing for Internet videos tends to peak early and drop quickly - suggesting that the long tail of Internet video has a short shelf life.
They found that most videos get a quarter of their views within 4 days and half their views within just two weeks:

In other words, if [...]



Blubrry Adds Premium Podcast Statistics

May 20th, 2008 | By James Lewin | Category: Podcast Hosting, Podcasting Networks, Podcasting Statistics

Podcast network blubrry has introduced a new service for podcasters, Premium Podcast Statistics:
Many of you using our Podcast Statistic service have asked for a wide variety of additional reports.
While our basic stats package will remain free, we want to bring you a much richer data set in the plus package which will be priced at [...]



New Media Is Now Mainstream Media; Podcasting Growth Is “Massive”

May 5th, 2008 | By James Lewin | Category: General, Internet TV, Podcasting Research, Podcasting Statistics

Universal McCann has published a new report that suggests that new media is rapidly becoming mainstream media around the world.
The comparative study looks at social media trends through three “waves”:

Wave 1 - September 2006
Wave 2 - June 2007
Wave 3 - March 2008

Research highlights:

Social media is a global phenomenon happening in all markets regardless of wider [...]



Radio Survey Finds Audience For Podcasting Up 87%

Apr 21st, 2008 | By James Lewin | Category: Podcasting Research, Podcasting Statistics

According to the most recent Tech Poll from radio research firm Jacobs Media, the audience for podcasts is up 87% year to year among rock radio listeners.
Here are some of the highlights of their research:

New technology continues to rapidly move into radio listeners’ lives. This year, the “big gainers” in terms of occupying their time [...]



eMusic Sales Pass 200 Million Tracks

Apr 15th, 2008 | By James Lewin | Category: Digital Music, Podcasting Statistics, iPods & Portable Media Players

eMusic, the world’s second-largest digital music service after iTunes, today announced that it has sold more than 200 million downloads since establishing its current subscription model in November 2003.
The total comprises music downloads sold in the U.S. and the E.U., where eMusic has been available in all 27 E.U. nations since September 2006. The company [...]



Internet Video Viewing To Grow 43% This Year

Mar 14th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics

Internet video viewing will grow massively this year, according to research from Accustream. Professional and “user-generated video” (UGV) views are expected to grow by 43.4% in 2008, following a 57.6% increase in 2007.
Other highlights of the research:

Partner Channels on YouTube, for example, accounted for a 10.6% share of total video views in 2006 - 2007, [...]



Newspapers Have Lost Their Future To Internet Media

Mar 13th, 2008 | By James Lewin | Category: Educational Podcasts, Podcasting Research, Podcasting Statistics

New research from comScore confirms one of the more important new media trends - that young people are abandoning newspapers for Internet media.
As a result, newspaper readership is getting smaller and older.
“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” [...]