Making Money with Podcasts

Wizzard Media Podcast Advertising Up 46% In One Quarter

Jul 1st, 2009 | By James Lewin | Category: Making Money with Podcasts, Podcast Distribution, Podcast Hosting, Podcasting Statistics

Podcasting network Wizzard Media today announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. This represents an increase of 251% year-to-year and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009.
Wizzard Ad Impression History

2008 – Q2 [...]



Catching Up With Podrunner’s DJ Steve Boyett: Podcasting, and Publishing 2.0

Jun 24th, 2009 | By Elisabeth Lewin | Category: Audio Podcasting, Making Money with Podcasts, Podcast Quickies, Podcasting

An article in yesterday’s Wall Street Journal about New York City Police Commissioner Ray Kelly closed with a mention of a favorite cardio workout podcast - the long-running (pun intended) Podrunner.
The Podrunner series features free exercise music mixes for runners, joggers, power walkers, cyclists, elliptical trainers, aerobics, or “anyone who can use nonstop, fixed-tempo music [...]



StoryQuest Seeks Multilingual Podcast Producers

Jun 24th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting

Podcast production company StoryQuest is seeking multilingual freelance audio producers for “flexible part-time work.”
StoryQuest is a Chicago-based company that produces corporate podcasts with a twist - the podcasts feature the clients’ stories - those of the people and the customers. Company founder, Tim Keelan, describes the podcasts as being “driven by a deep commitment to [...]



Another Quarter, Another Million: Wizzard Posts Q1 Loss

May 18th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcast Hosting, Podcasting, Podcasting Networks

Podcasting network Wizzard Media announced its first-quarter figures on Friday. The bad news: the company reported a $1.3 million loss for the first quarter of 2009.
Revenue is down 29 percent from the same period in 2008. The company attributed the decline to the recession and “specifically mentioned a decrease in staffing revenue within its health [...]



DailyMotion Chooses ‘The Cabonauts’ As First US Commission

May 18th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video, Video Podcasts

Video hosting service DailyMotion has selected a new science fiction web series, The Cabonauts, as its first-ever US video commision. “The Cabonauts” is set in the year 2183, when “humans have finally conquered the stars,” but still need a cab to get from one spot to another. Cabonauts, Inc., is that intergalactic cab company.
An intergalactic [...]



Podcast Audience Growing Faster Than Podcast Advertising

May 13th, 2009 | By Elisabeth Lewin | Category: Featured Story, Making Money with Podcasts

Podcast advertising revenue is growing, but not as fast as the podcast audience, according to the latest research from ZenithOptimedia.

By 2011, podcast ad spending is expected to grow to $43 million — but that amount comes to less than 0.2% of projected revenue for the total online advertising space.

Will podcast advertising ever catch up with podcast adoption?



Video Search EveryZing Nabs $8.25 M Funding, Inks NBCU Deal

May 12th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting, Podcasting Software, Video

Remember PodZinger? They were an early entrant into the “make money with podcasting” scene, with a “speech-to-text” technology (developed by BBN Technologies in about 2006). The idea was to convert, without an expensive (human) transcription service, a podcast audio file into a text file — which, in turn, would help search engines to find the [...]



Novelist Seth Harwood Gets A Book Deal With Help Of Podcasting Community

May 5th, 2009 | By Elisabeth Lewin | Category: Audio Podcasting, Making Money with Podcasts, The New Media Update

Audio podcaster and novelist Seth Harwood is pulling out all the stops, celebrating today.
No, not the typical americanized Cinco de Mayo revelry. Today commemorates the publication of Harwood’s crime novel, Jack Wakes Up, by Random House.
This is his first novel to be published by a major publishing house, but Harwood is no stranger to publishing. [...]



YouTube Wants Their Cut. Or Else.

May 4th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video

YouTube is cracking down on content creators whose “branded integration” [that is, product-placement, or promotional] deals haven’t been given the go-ahead from the video site.
According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube without [...]



New Wizzard Alchemy App Tracks Ads Via Streaming or Download

Apr 29th, 2009 | By Elisabeth Lewin | Category: Making Money with Podcasts, Podcasting, Podcasting Networks

Podcasting network Wizzard Media announced the release of Alchemy 2.1. The advertising-insert application “seamlessly” integrates advertisements into podcasts playing on the Wizzard Media Flash player, while also maintaining advanced tracking and interactive capabilities.
The updated app eliminates the need for separate systems to run (and track) advertisements in downloaded podcasts versus streaming audio or video podcasts. [...]