Podcasting Statistics

How’d You Like Your Internet Connection To Be 100 Times Faster?

Sep 27th, 2008 | By James Lewin | Category: General, Podcasting Research, Podcasting Statistics

How’d you like your Internet speed to 100 times faster than it is today?
The Finnish government has announced plans for universal broadband access across Finland assuring that no person will be further than a mile and a half away from a broadband Internet connection of at least 100 megabits per second (Mbps). 
“The development of that [...]



Online Video Audience Has Doubled In One Year

Sep 26th, 2008 | By James Lewin | Category: Featured Story, Podcasting Statistics

According to a new survey, the number of people watching video streamed through a browser has doubled over the past year, going from 32% a year ago to 63% today.

“Consumers are changing their online habits quickly,” says research director Michael Wolf. “Broadband speeds have continued to increase at the same time that Hollywood has decided online distribution is a legitimate monetization opportunity.”



New Survey Explains Why Paris Hilton Was The First Celebrity Podcaster

Sep 3rd, 2008 | By James Lewin | Category: General, Podcasting, Podcasting Research, Podcasting Statistics

For the last three years, we’ve been wondering why Paris Hilton was the first celebrity podcaster.
You may recall that, back in 2005, when most people had no idea what a podcast was, Hilton was featured in The Paris Hilton Podcast, considered by some to be the worst podcast of all time.
Now a new survey - [...]



Dedicated Podcast Audience Up 300%

Aug 29th, 2008 | By James Lewin | Category: Featured Story, Podcasting, Podcasting Research, Podcasting Statistics

Podcasting continues to grow by leaps and bounds, with the total audience for podcasts increasing by 58% in under two years.

The dedicated podcast audience - those that download podcasts every day - has gone up 300% in the same time.



Podcasting, Social Media Important Technologies At Fastest Growing US Companies

Aug 15th, 2008 | By James Lewin | Category: General, Podcasting Research, Podcasting Statistics

New research shows that podcasting and social media are important technologies at the fastest growing companies in the US.
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
Research Highlights:

Four out of five companies in the Inc 500 rate [...]



Internet Video Producers Making Money, Averaging $12 Per 1,000 Views

Aug 7th, 2008 | By James Lewin | Category: Internet TV, Making Money with Podcasts, Podcasting Research, Podcasting Statistics, Video

Internet video producers are making money and averaging more than $12 per 1,000 views, according to a Web Video Study (pdf) by video distribution platform TubeMogul.
Here are some of the highlights of the survey:

More than half (51.1%) of those surveyed are making money with their videos.
Of those that are monetizing their videos, they are making [...]



Audience For Online Video In Europe Doubles

Aug 1st, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

28 percent of Europeans now regularly watch online video, more than double the rate in 2006, according to a new report from JupiterResearch. In addition, time spent watching online video has grown by 50 percent in the last 12 months.
Short form video content – typified by YouTube - currently accounts for most of this. Just [...]



Internet TV Use Up 45% In Last Year

Jul 14th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

Internet TV is growing at an insane rate. According to comScore, U.S. Internet users viewed more than 12 billion online videos during the month, up 45 percent versus year ago.
Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May.
Google Sites (mainly YouTube) attracted the most viewers (83.8 million), who [...]



Internet Television Turning Couch Potatoes Into “Mouse Potatoes”

Jul 8th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting Statistics, Video

The Nielsen Company today released figures showing video and TV usage across television, Internet and mobile devices in the US. According to Nielsen, Americans are watching more TV than ever, and Internet video viewing isn’t cutting into time spent watching traditional TV - it’s adding to it.
In other words, the Internet is turning couch potatoes [...]



Podcasting Boost Radio Audiences

Jul 4th, 2008 | By James Lewin | Category: Digital Music, General, Podcasting Research, Podcasting Statistics

People are leaving traditional radio behind for on Internet radio and podcasting, but a new UK study suggests that radio stations that embrace podcasting can actually grow their audiences.
Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said they [...]