Start The Holidays Right With Amanda Congdon, Body Oil & Live Video ChatDec 22nd, 2006 | By James Lewin | Category: Corporate Podcasts, Digital Video Downloads, Making Money with Podcasts, Podcasting Networks, Video Podcasts, Vlogs
What do you get when you mix Amanda Condgon, body oil and video chat?
Starring Amanda Congdon, a new video blog, featuring the video blogger and former Rocketboom host scheduled, to debut today on Blip.tv. The show is one of the first video blogs to debut with the support of major sponsors, Dove Cream Oil Body Wash and Paltalk, a video chat community.
“More than anything else, I consider myself a videoblogger, and these sponsorships are evidence that the world is continuing to take notice of our community,” said Amanda Congdon.
“This is a turning point for both videobloggers and the advertising industry,” said blip.tv COO Dina Kaplan. “It’s great to see top brands like Dove and Paltalk pave the way by tapping into the uniquely loyal audience of a videoblogger like Amanda Congdon.”
As part of the sponsorship, Congdon will participate in live online video chats powered by Paltalk.
Dove is sponsoring the videoblog to promote a contest inviting people to create a 30-second advertisement for Dove Cream Oil Body Wash. The winning spot will air during this year’s Academy Awards and the winners will be flown to a private viewing party in Los Angeles. Congdon has set up a wiki where viewers will be able to work together to create a script for a Dove Cream Oil ad that Amanda will shoot and star in herself.
“Advertisers that have wanted to tap into the growth of online video but have been concerned about random and unpredictable viral videos have now found an outlet in independently produced shows like Amanda’s,” adds Kaplan.
“The Dove brand is excited to partner with a great new media personality. Amanda’s experience in the videoblogging space makes her an excellent fit for a consumer-generated video campaign,” said Babs Rangaiah, Unilever’s USA Director of Media and Entertainment. “It allows us to tap into her viewership, which includes a large number of content creators.”
In addition to the new show, Congdon is featured in a new ABC video blog and is working on an HBO show.