Google Intros New Video Ad FormatsMay 26th, 2007 | By James Lewin | Category: General, Video
Google has introduced a variety of new formats for video ads.
The three new formats include:
- 728×90 Leaderboard
- 120×600 Skyscraper
- 160×600 Wide Skyscraper.
Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.
Advertisers can chose a cost-per-thousand model for displaying ads, or a cost-per-click ad.
For advertisers, this change provides additional options and inventory for creating click-to-play video ads. Publishers may benefit from the increased competition among text, image, and video ads in these three formats; if a click-to-play video ad appears in one of your ad units, this means that it has won the auction against other ads and will generate the maximum earnings for you.